The websites of companies can be an excellent tool to promote e-commerce and encourage sales. However, as this types of commerce increases,

┬áthe higher the risk that others will copy the appearance and operation of your company’s website, some of its elements or its content.

It also increases the likelihood that companies are accused of unauthorized use of intellectual property assets of third parties.

This article examines some of the fundamental issues that should be considered before creating a website.

It is necessary to take some precautionary measures to protect the site from abusive uses, for example:
Protect IP rights: If from the start your company does not develop adequate strategies to protect your IP assets, you run the risk of losing all rights over them. Therefore, you must:
Register a domain name that is easy to use and is representative of your brand or trade name, or the nature of your company. If the domain name can also be registered as a trademark, it will be convenient to do so, since in this way your company will be able to assert its rights more effectively against those who try to use the name to market similar products and services, and will prevent others from registering the same name as brand;Consider the possibility of patenting commercial methods That can be used on the Internet in countries where this type of protection is contemplated; Register your website and the elements protected by copyright in the copyright offices of the countries where this option is foreseen Take precautions regarding the disclosure of your business secrets. Make sure that all those who have confidential information (for example, employees, contractors of maintenance companies, companies that deal with the central system, Internet service providers) sign a confidentiality agreement.
Another possibility is to use watermarks that incorporate information about copyright in the digital content itself. For example, a watermark can be created in a music file using some music fragments to encode specific information related to ownership. The digital watermark can be clearly displayed, such as the copyright notices that appear on the margin of the photographs; It can also be incorporated into the document, just like printed documents on paper, or be included so that it cannot usually be detected and can only be extracted knowing how and where to look for it. The visible watermarks are suitable as a deterrent; the invisible facilitate the tracking of works on the Internet and serve as proof in case of theft.